ALABARÉ Patron and Supporter Passes Away

Tuesday, 24 February 2026 09:57

It is with great sadness that homelessness charity, ALABARÉ, has learned of the passing of Brigadier Simon Firth CBE, at the age of 86, following a long illness.

Brigadier Firth, who lived in Codford, was both a distinguished military leader and one of ALABARÉ’s most committed supporters for more than 30 years – serving as an Ambassador, Chairman of the Board of Trustees, and later as Patron.

Widely regarded as charismatic and determined – a man who “gets things done,” earning him untold respect with all who met him, most notably everyone here at ALABARÉ.

He enjoyed a distinguished Army career, serving in the Gloucestershire Regiment, with tours of Germany, Northern Ireland, Cyprus, Canada, and during the First Gulf War.

A proud veteran – his commitment to former service personnel was unwavering. Simon played a pivotal role in driving forward initiatives dedicated to ex-service personnel struggling to adapt to civilian life, particularly those facing homelessness, trauma, and addiction.

It was through Brigadier Firth’s leadership that ALABARÉ established its Homes for Veterans in Gloucester, naming the property after him, in an area close to his heart, given his time served with the Gloucestershire Regiment.

Andrew Lord, Chief Executive of ALABARÉ, paid tribute, “Simon was a wonderful supporter and friend to ALABARÉ for 30 years. He made a huge contribution, bringing energy, encouragement, and leading from the front. We will miss him.”

Former SAS officer, motivational speaker, TV presenter, and ALABARÉ ambassador, Ken Hames, said, “Simon was a fantastic advocate and, above all, a generous and caring man. I served with him in Germany, where his collaboration, support and professionalism shone through. A huge loss to us all.”

Brigadier Simon Firth leaves an enduring legacy. His commitment, compassion, and unwavering belief that no veteran should be left behind transformed countless lives and helped shape ALABARÉ’s mission into what it is today.

He passed away surrounded by family and is survived by his wife, Clare, and children Emma, Edward, and Jonathan.