Say Hello to Our Brand New Salisbury Radio Car!

Tuesday, 7 July 2026 05:55

By Sam Alford

There's a new set of wheels turning heads across Salisbury…and trust us, you won't miss it!

Salisbury Radio are super excited to unveil our brand new radio car, and it's already making quite an impression. Finished in a striking hot pink wrap, our latest vehicle is not only bold and eye-catching but also 100% electric, helping us reduce our environmental impact while travelling around the city and surrounding communities.

Working in partnership with our friends at Penton MG Salisbury, who have proudly supplied us with the vehicle and supported the project from the very beginning, the stunning hot pink finish was brought to life by Karl and his talented team at Vinyl Installers at Longhedge, whose expert wrapping work ensures our new car stands out wherever it goes.

Ben, Sales Manager at Penton MG Salisbury, which is based on Churchfields Industrial Estate, said: “We're delighted to be supporting Salisbury Radio, which plays an important role in our community… and it’s important for us to work with local businesses.”

You can hear more from Ben in our exclusive interview below, where he talks about why Penton MG is passionate about supporting local businesses and the local community and how customers can find out more about what Penton can offer.

David Harber, MD of Salisbury Radio, said, “We’re so grateful to Penton Motor Group for helping us and A-Class Roofing get out and about to promote the best of Salisbury’s events this summer.

"This rather noticeable bright pink MG4 Urban family hatchback will be seen around the area, occupied by our growing team of Pink Panthers as they host, promote and publicise lots of local events, while giving away a range of goodies from Salisbury Radio and our local partner businesses.

"This is a unique collaboration between local companies that helps enhance Salisbury Radio’s commitment to supporting and adding a little fun and colour to even more great local events.”

You'll be able to spot the Salisbury Radio car at events across Salisbury and the local area when it's out and about with our brilliant Pink Panthers promotional team. Whether we're attending community or charity events, city celebrations or even local festivals, we'd love you to come over and say hello!