New city centre boss appointed, with immediate effect

Tuesday, 8 April 2025 16:27

By David Harber

Salisbury Business Improvement District (BID) have announced the appointment of Eleanor Burke as its new Chief Executive Officer, effective immediately.

A spokesperson for the Salisbury BID said, "Eleanor brings a wealth of experience in place governance, strategic development, and destination marketing. Since joining Salisbury BID as Marketing and Communications Manager, she has played a pivotal role in shaping the city’s marketing strategy leading major citywide initiatives, including Taste Salisbury, Indies Month and Christmas in Salisbury.

"Eleanor has worked with local businesses, key partners, and stakeholders, actively supporting Salisbury’s economic growth and strengthening its position as a thriving destination.

"With a deep understanding of the BID’s operations and a passion for the city’s economic growth, Ellie will now lead the organisation through its next phase. She takes over from Robin McGowan, who successfully led the BID for 12 years".

The BID's new CEO, said, “Salisbury’s business community is the heartbeat of our city, and I’m so proud to be stepping into this post to continue championing business voice. The BID plays a vital role in supporting and advocating for local businesses, and I’m committed to listening, collaborating and delivering meaningful impact. I’m excited to work alongside our fantastic team, Board of Directors and partners to help shape a vibrant and resilient future for Salisbury.”

Eleanor will be working with Elizabeth Coombes (Chair), Rachel Tribbeck (Vice Chair), and the BID’s Board of Directors to ensure Salisbury 'remains a thriving destination for businesses, visitors, and residents'.

Salisbury BID is funded by around 500 businesses that operate in the city centre with a rateable value of £12,000 or more. These businesses were eligible to vote in the BID’s renewal ballot; there was a 60% turnout for the last vote in 2023.

Elizabeth Coombes, Chair of Salisbury BID and Owner of Artisan Wine & Spirit Co., added, “Ellie has been instrumental in shaping Salisbury’s strategic direction. Her expertise in place marketing, stakeholder engagement, and project delivery makes her the ideal person to lead the BID forward. We are excited to see her build on past success and lead the BID to its next level of achievement and growth.”

For more information about Salisbury BID and its initiatives, visit salisburybid.co.uk.