Bradbeers Department Store in Salisbury has launched a new 'kidswear' department, offering clothing from newborn through to teenage years, alongside a selection of maternity wear.
The move forms part of Bradbeers’ ongoing commitment to improving the shopping experience for local families.
The new range includes everyday essentials, occasion wear, and seasonal pieces, with brands such as Jack & Jones, Only Girl, and Name It now available in-store, with further additions planned over the coming months.
Sharron Rolls, Store Manager at Bradbeers Salisbury, said: “We’re really pleased to introduce kidswear to the store. We want Bradbeers to be a place where families can come in, take their time, and find what they need without having to travel out of Salisbury.
We’ve selected ranges that are comfortable, well-made, and fairly priced, so parents can find what they need. Our team is always on hand to help, whether that’s finding the right size or putting together a full outfit.”
The kidswear department is located on the first floor next to the lingerie section, with lift access available and space to accommodate prams. A small selection of additional items can also be found near the menswear department.
Bradbeers has been part of local high streets since 1837, with generations of families shopping across its stores. Today, the business operates department stores in Salisbury, Romsey, and New Milton, alongside furniture stores in Hedge End and New Milton.
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