This November, Salisbury Foodbank invites people across Salisbury and the surrounding villages to turn the traditional Advent calendar upside down and give back to those who need it most.
As the countdown to Christmas begins, Salisbury Foodbank is encouraging local residents, families, schools, workplaces, community groups and businesses to take part in its Reverse Advent Calendar campaign.
Instead of opening a little treat each day in December, the idea is simple: collect one or two essential food or household items each day throughout November to build a collection that could make a real difference for someone facing hardship this Christmas.
With the cost of living continuing to put pressure on household budgets, more people than ever are struggling to afford the everyday essentials many of us take for granted.
For families and individuals already facing difficult choices, the additional pressures of Christmas can make an already challenging situation even harder.
Every tin, packet, jar, and essential household item donated helps Salisbury Foodbank support local people in crisis, ensuring nobody has to face the impossible choice between heating their home, feeding their family, or paying their bills.
A different kind of Advent calendar
The Reverse Advent Calendar is an alternative to the traditional chocolate-filled calendar. Rather than receiving something for yourself each day, you give something to someone else.
It's a simple, meaningful way to involve the whole family in the spirit of Christmas, teach children about kindness and generosity, bring colleagues together in the workplace or encourage a whole community to make a difference.
And the best part? Every single item collected has a purpose and the potential to make someone's Christmas a little brighter.
Maria Stevenson, Salisbury Foodbank Manager, said, "The Reverse Advent Calendar is such a lovely way for our community to come together. Christmas should be a time of warmth, joy and togetherness, but for people struggling to make ends meet, it can be an incredibly difficult time. Every donation, however big or small, helps us make sure local people don't have to face that struggle alone.
"We know that times are tough for many households, but if everyone who is able to give just a little, those small contributions can add up to something truly life-changing for someone else. We'd love to see schools, businesses, families and community groups across Salisbury and the surrounding villages getting involved."
How to get involved
Salisbury Foodbank is asking everyone who takes part to collect their items throughout November and deliver their completed Reverse Advent Calendar donations to:
Salisbury Foodbank Warehouse
Unit 6B Ashfield Trading Estate, Salisbury, SP2 7HL between 10 am and 3 pm during the working week.
Please make sure all donations are delivered by 1st December so that the foodbank can sort and distribute them in time to support local people.
And if collecting and delivering items simply isn't practical for you, there is another easy way to help!
Can't collect? You can still make a difference!
Text ENDHUNGER followed by the amount you wish to give to 70580. Your contribution will help Salisbury Foodbank to continue providing vital support to local people in need.
Whether you donate one item, fill a box, organise a collection at work or school, or donate by text, every contribution matters.

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