Once again this year our major supermarkets and retailers are trying to out-do each other with their annual Christmas TV commercial.
But, are they as good as previous years? With a dig from Aldi aimed at M&S and a snowman's willy, multiculturalism abound and attempts at tear-jerking, here's a list of all the 2022 Christmas TV ads (that we've found, so far!)
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Waitrose “Beginning to Look A Lot Like Christmas”
Morrisons “Farmer Christmas”
ASDA “Have Your Elf A Merry Christmas”
Aldi "Kevin The Carrot" (or "Snowman’s Willy”)
M&S “Duckie”
Sainsbury’s “Once Upon a Pud”
Lidl “Story of Lidl Bear”
Argos “They’re Coming”
McDonalds “The List”
John Lewis “The Beginner”
Boots “Joy For All”
Our Expert’s Verdict: We don’t think any of these advertisers have tried hard enough this year. Whereas the John Lewis ad is probably leading the way with tapping into consumers’ emotions, we think the ads from the mid-2010s were much better.
Below is the 2016 Waitrose commercial, remixed with a new(ish) track from Paul Martin #Karma and The Geordie Singer called “Coming Home For Christmas”.
We like this:
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