Wiltshire Creative Announces Christmas Appeal 2025

As a charity, Wiltshire Creative says it believes that live performance should be for everyone and so is delighted to announce the return of its annual Christmas Appeal - Be A Star For Giving.

The appeal invites the community to raise funds for over 1,000 Jack and the Beanstalk pantomime tickets at Salisbury Playhouse to be gifted to local children and families who would otherwise be unable to attend this Christmas.   

Christmas is a time for stories, and there’s no story more magical than a pantomime at Salisbury Playhouse. Yet for too many children in Salisbury, this story never begins. In the city and surrounding areas, around 30% of young people face disadvantage on many levels. Some are cared for children and others are receiving free school meals, and their families are relying on charity support just to get by. Despite Wiltshire Creative offering over 5000 subsidised school pantomime tickets every year, for some, this special Christmas experience still feels out of reach.  

That’s why they're asking for your help with a donation of £20, or more if you can, so that over 1000 pantomime tickets can be given to families facing hardship. Thanks to generous donors who have agreed to match all funds raised, every pound you donate will be doubled. Your gift can plant that first magical seed. It's more than a gift; it's an invitation to a child saying, 'You belong here.'  

By working with a growing network of partners, such as Salisbury Foodbank, Youth Action Wiltshire, and Five Rivers Fostercare, among many others, Wiltshire Creative can ensure that your gift reaches those in our community who need it most. 

Last Christmas, families told of how the difference the 'Be A Star For Giving' Appeal made to them and their children during the festive period - “It was our first time in a theatre. My kids laughed all the way through — I cried happy tears!” - A Salisbury parent who received tickets in 2024  

“There’s something truly magical about that moment when the lights go down and the curtain rises on pantomime — the set, the music, the magically sparkle. And every child deserves to feel that thrill, no one should miss out. Our Christmas appeal - Be A Star For Giving - is all about opening the doors wider and sharing that sense of joy and belonging in every corner of our community. When you donate, you’re not just giving a ticket — you’re creating a memory for a child that will last a lifetime” - Helen Taylor, Director of Development.

"We want every child in Wiltshire to have the chance to come to our theatre, and what better as a first taste than our award-winning, joy-filled Pantomime. Thanks to your generosity, 1000 tickets could be gifted to children and families who may never have been to the theatre before. Please support the Playhouse Christmas Appeal 2025!" - Rosa Corbishley, Executive Director.

Play your part in spreading joy so that no child in Salisbury misses out. Together, we can make sure everyone has a taste of some panto magic! Donate today - Salisbury Christmas Appeal | Wiltshire Creative 

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