Wiltshire Council supports national ‘Rescue Me! Recycle’ campaign

Tuesday, 23 September 2025 06:00

Now in its 22nd year, Recycle Week is the nation’s biggest annual celebration of recycling.

This year’s Rescue Me! Recycle campaign runs all this week until Sunday, 28th September and raises awareness of items that end up in the rubbish bin that could have been recycled.

Following the success of last year’s campaign to help save recycling heroes from the rubbish bin, Wiltshire Council has joined with Recycle Now to support this year’s campaign, which adds two new recycling heroes.

Shampoo bottles and foil join trigger sprays, aerosols, yoghurt pots and toilet roll tubes from last year in the mission to recycle more missed items.

Residents can follow the council’s social media and sign up to the council’s Let’s Sort It newsletter at https://wiltshire.us5.list-manage.com/subscribe?u=2883905f726c9fc694bef8b9e&id=3850daa318 (select ‘waste’ topic of interest), to get practical tips and information about recycling and what happens to it once it gets collected.

People can also watch a short video from the council’s waste contractor, Hills, on what can be recycled and where it goes at: https://www.youtube.com/watch?v=xK4TNp8kDus

Catherine David, CEO of WRAP, said: “Recycle Week continues to be a powerful moment to inspire action across the UK, and this year’s ‘Rescue Me! Recycle’ campaign is no exception. By highlighting everyday items like shampoo bottles, foil things — we often overlook — we’re helping people see the real impact of small changes.

"Thanks to innovation and collaboration, more of these items can now be recycled than ever before. Together with local authorities and communities, we’re making it easier to do the right thing and keep valuable materials in use. Let’s rescue these items from the rubbish and give them a second life.”

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