Santa and his elves are making Christmas special for everyone at Longleat this year after being taught Makaton to support communication.
The Wiltshire estate has introduced Makaton at its Santa Train experience as part of its move to improve accessibility at the park. Other initiatives have included the introduction of a sensory map, signage and bags.
Makaton is a method of communication which uses a mixture of symbols, signs and speech and supports those who struggle with verbal communication.
Jess Kinsey, Longleat’s Assistant Operations Manager – Attractions, said: “We aim to improve our Santa Train experience each year, and we wanted to improve our accessibility alongside initiatives the rest of the park have taken.
“The team were trained by Better Communication Together CIC, a freelance tutor and ambassador for The Makaton Charity.”
Scott Ashman, Head of Operations at Longleat, said “As part of our Accessibility group, it’s fantastic to see these changes and measures introduced to our guest experience.
“Ultimately, we want our guests to feel comfortable and included while with us and we are committed to doing all we can to be as accessible and as inclusive as possible.
“As we launch our tickets for 2026, we are introducing a further initiative with a Sensory Day for next year’s The Festival of Light.
“This day is open to all to enjoy The Festival of Light with reduced numbers on the park, on board the Santa Train and Safari Bus as well as fewer numbers on House Tours. Music will be switched off, and lights will be visible in daylight as well as nighttime.”
Longleat has also entered a new partnership with Nimbus Disability to introduce the Access Card to support those who need an essential companion.
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