A Salisbury-based veteran is bringing compassion and dignity to vulnerable members of the community with New Support Care, a growing independent care provider based at Cross Keys House.
Founded by former British Army serviceman Nyame Ayeh Assuon, known locally as Sony, New Support Care began with a simple act of kindness.
Sony stepped in to voluntarily help a friend following a stroke, and realised there was a gap in the market for bespoke care plans to suit a range of needs in Salisbury. The company has since grown into a respected care business known for its compassion, cultural sensitivity, and people-first values.
“I saw too many friends let down by rushed or impersonal care,” says Sony. “I knew there had to be a better way - one that respects people’s dignity, culture and individual circumstances.”
Providing tailored services from live-in and overnight care to deep cleaning and domestic support, New Support Care stands out from larger national care providers for its personal approach and strong community reputation.
Almost all clients come via word-of-mouth, and for good reason. The team is fully trained, handpicked for their empathy and reliability, and goes above and beyond - including Sony himself, who still makes care visits.
Carers are paired with clients not only based on medical need, but also the level of communication they can provide for different nationalities and backgrounds.
Recently, Sony was able to support an elderly Ghanaian man in his native language after he struggled with loneliness and communication barriers with his previous carer. It led to an emotional transformation to the client’s wellbeing, that Sony believes reflects the importance of cultural understanding in care.
Looking ahead, Sony has ambitious plans to expand into supported living, helping vulnerable homeless individuals in Salisbury gain safety and independence. But for now, the focus remains on providing meaningful, personalised care to Salisbury’s elderly and vulnerable residents.
For more information visit: https://www.newsupportcare.co.uk/
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